Curriculum
The Direct and Interactive Marketing curriculum has been developed by a faculty of practicing professionals and an advisory board of industry leaders. It is continually evolving in response to changes in the field, reflecting the latest trends, skills, and technology you need to succeed in the global economy. It also provides a firm foundation in the liberal arts.
For curricula prior to the current academic year, please refer to the catalog of your entering year.
» Bachelor of Science Degree Program
For programs prior to the current academic year, please refer to the catalog of your entering year. To view curriculum from previous catalogs, visit the Undergraduate Catalog page.