Differences Between AMC and CD Majors

Students is a marketing class and a graphic design class

AMC (Advertising and Marketing Communications) and CD (Communication Design) are both advertising majors. One is offered through the Jay and Patty Baker School of Business and Technology and the other through the School of Art and Design.

NOT SURE WHICH MAJOR IS RIGHT FOR YOU?
CONSIDER THE FOLLOWING:

AMC


ABOUT
From promoting a product to building awareness of a brand or an idea, a great campaign speaks directly to the audience. In this program, you'll create integrated marketing communication campaigns for advertising, public relations, direct marketing, and sales promotion.

COMMENTS: From Ted Schacter, Assistant Chair, AMC Department
"AMC is general marketing program. You learn the core tools of communication, and can then apply that knowledge to almost any industry in any geographic location. Because our students aren't tied to one sector, they have the most extensive breadth of career opportunities upon graduation."

CAREERS 
Copywriters, Brand managers, Publicists, Advertising Account Managers, Special Events Marketer… and more!

EXPERIENCE THROUGH PRECOLLEGE:
We recommend the following options if you are interested in AMC:

Learn more about AMC

 

CD

 

ABOUT
Communication Design Foundation (AAS) focuses on all visual imagery—both still and moving—that persuades, promotes, educates, and informs. In this program, you'll study digital design, typography, color theory, and layout design, as well as presentation and web design—all vital skills for a successful career in this increasingly demanding and competitive field.

CAREERS 
Graphic Designer, Packaging Designer, Art Director, Creative Strategy Planners… and more!

EXPERIENCE THROUGH PRECOLLEGE:
We recommend the following options if you are interested in AMC:

Learn more about CD