Learning Outcomes

Program learning outcomes are statements by faculty members that describe the most important things students will know and be able to do when they graduate from a program.

Bachelor of Science Degree

Upon graduating from the Direct and Interactive Marketing BS program, students will be able to:

• explain the differences between direct marketing and general marketing and determine how these direct marketing tools are used to generate sales and awareness for all product categories;
• prepare an overall creative statement, write direct marketing advertising copy, and prepare artwork for a variety of media including direct mail, magazines, email, internet, etc.;
• prepare and analyze direct marketing financial plans using Microsoft Excel;
• develop media plans, including television, digital platforms, and print (e.g., how, when and where they are used effectively);
• communicate clearly and persuasively in written documents, mediated communication, and oral presentations;
• understand the ethical standards for the practice of direct and indirect marketing and be able to apply the standards to their own environment and practice; and
• critically analyze direct marketing brand issues and opportunities.