Differences Between AMC and FBM Majors

Students in business classes

AMC (Advertising and Marketing Communications) and FBM (Fashion Business Management) are both majors in the Jay and Patty Baker School of Business and Technology.

Not sure which major is right for you? Consider the following:

AMC

About
From promoting a product to building awareness of a brand or an idea, a great campaign speaks directly to the audience. In this program, you'll create integrated marketing communication campaigns for advertising, public relations, direct marketing, and sales promotion.

Comment from Ted Schacter, Assistant Chair, AMC
"AMC is general marketing program. You learn the core tools of communication, and can then apply that knowledge to almost any industry in any geographic location. Because our students aren't tied to one sector, they have the most extensive breadth of career opportunities upon graduation."

Careers 
Copywriters, brand managers, publicists, advertising account managers, special events marketers… and more!

Experience Through Precollege
We recommend the following options if you are interested in AMC:

Learn More
 Advertising and Marketing Communications

FBM

About
It's the job of the fashion business manager to give customers what they want at a price they're willing to pay based leading trends, mixing and matching colors, sizes, and silhouettes. In this program, you will master the skills needed in global retail operations and management, and learn how to combine your sense of style with business acumen.

Comment from Naomi Gross, Assistant Chair, FBM
"FBM is literally business of fashion. Our students learn how to tie the numbers to the retail products that are bought and sold."

Careers
Product developers, store planners, fashion buyers, e-commerce merchandisers, business consultants… and more!

Experience Through Precollege
We recommend the following options if you are interested in FBM:

Learn More
Fashion Business Management